Insurance Broker in Ontario vs. Direct Insurers: Which One Saves You More?

 Ontarians typically have a question to ask when it's time for them to renew or purchase a new policy: should they approach the insurance company directly or should they consult an insurance Broker in Ontario? Both routes will cover you, but in very different ways — and it can cost (or save) you hundreds of dollars per year.

Let's now take a look at how each one works, and why working with a licensed local broker, such as PJ Insurance Broker, can actually benefit an Ontarian family and business.

What's the Difference Between a Broker and a Direct Insurer? 

A direct insurer only offers you their own policies. When you call or go online to obtain a rate quote, you're getting the rates, coverage, and fine print of one company. No comparison is going on, you just take the offer or you go shopping elsewhere on your own.


A third-party agent is an insurance broker who represents several insurance companies. Rather than being stuck with one product, a broker will shop around for a coverage that works for you, whether you're looking for auto insurance, home insurance, or commercial insurance, and that's why it's important to have a broker.


The actual savings typically begin at this one point — multiple carriers versus one carrier.

Where Direct Insurers Fall Short 

Not all direct insurers are necessarily poor value, but they have their limitations:


  • Limited options: You'll just see their rates, but not how they compare with their competitors.

  • One-size-fits-all policies: Coverage is frequently uniform and not the same as the coverage that could be offered for your driving history, property type, or business risk.

  • Sales-driven advice: All representatives are trained to sell their products and not to mention that a competitor might be offering better value.

  • More work for you: You can only compare by calling different companies and re-telling the information and keeping track of differences in coverage.


That's a lot of work for a harried Ontario driver, homeowner or small business owner to be doing just to determine if they're being over-charged.

How an Insurance Broker in Ontario Saves You Money 

A good insurance broker in Ontario eliminates this responsibility altogether. Typically, with a brokerage, the process goes like this:


  1. One conversation, multiple quotes: You tell the broker what you need, and he/she gets quotes from multiple insurance companies.

  2. Apples-to-apples comparison: When comparing premiums, a broker also compares coverage, deductibles, accident benefits and exclusions.

  3. Personalized recommendations: Brokers take the time to consider your unique situation, whether you are a new driver, running a home-based business or having a multi-vehicle household, and choose coverage that's right for you, not the cheapest option.

  4. Ongoing support: When you need to renew a policy, submit a claim or make a coverage adjustment you have a single point of contact with someone who is familiar with your history.


Brokers don't work for just one company, so they're motivated to get you the best value policy, not necessarily sell products for one company.

Comparing Local Brokers: Why It Pays to Choose the Right One 

There are different insurance brokers in Ontario that provide different levels of service. Some smaller or newer brokerages may have a limited network of carriers or have only a single insurance line of business (e.g. auto only). Others are more like call centres, which spend less time understanding your actual needs, and give you a quote instead.


This is where PJ Insurance Broker differentiates itself from many other local insurance brokers. PJ Insurance Broker is not like some insurance companies that rush clients through an insurance quote form, but instead takes a consultative approach by sitting down with clients and learning about their driving history, property details or business risks before making a recommendation for coverage. The brokerage deals with all three main types of insurance which are most important to Ontario residents:


  • Car Insurance — Compare liability coverage, collision/comprehensive coverage, and accident benefits from different carriers for car insurance.

  • Home Insurance — coverage for property damage, theft and liability, specific to your home's risks.

  • Business Insurance — such as a business package and corporate liability policy for business owners in Ontario


While some brokers end their service there, PJ Insurance Broker's commitment is to continue guiding you and providing the information you need when the service begins – what is covered, what is not, and why certain policies may be more expensive but afford significantly better cover. Often, the lack of transparency is the primary difference between a broker who merely sells policies and a broker who truly represents the client.

So, Which Option Actually Saves You More? 

In most cases, an insurance Broker in Ontario is more cost effective than contacting an insurance company directly, and saves time in the process. Multiple quotes are provided for you, you don't have to compare quotes yourself, the advice is unbiased, where your money is going is explained and a coverage plan is created to meet your specific needs instead of a generic plan.


The savings are not only in the amount of the premium. They're the result of skipping coverage gaps, needless add-on features, or a high deductible that can only be seen when you make a claim.

Talk to a Trusted Local Broker 

When shopping for car, home or business insurance in Ontario, it's a good idea to talk to a broker who represents your best interests and not just the insurance company's.


PJ Insurance Broker 📍 50 Lotherton Pathway 109, North York, ON M6B 2G7, Canada 📞 +1 437-836-4959


Contact us today for a customized quote comparison and discover coverage that is the right fit for your life, home or business.

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